Understand the problem

(or opportunity)

One of the simplest, yet most valuable steps in any design project is taking the time to clarify what problem the organisation is trying to solve.

3rdView’s experienced consultants will facilitate conversations with your most invested and impacted leaders, to unpack their understanding of the problems and their expectations of any work undertaken to respond. When consensus is achieved, the design project can progress without the risk of wasting time, money, or goodwill.

“If I had an hour to solve a problem, I would spend 55 minutes defining the problem, and 5 minutes solving it…” Einstein